Limited to 318 pieces

P51 Little Red Sold out

1,695.00 USD

Made from Carroll Shelby’s 1967 experimental Ford Mustang GT500 coupé prototype, aka ‘Little Red’.

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1,695.00 USD
Limited to 318 pieces
1,695.00 USD

Made from Carroll Shelby’s 1967 experimental Ford Mustang GT500 coupé prototype, aka ‘Little Red’.

  • This item is Sold out. Please sign up to our newsletter for updates on similar projects or restocking opportunities.

    Need help with this item? Contact us


The P51 Little Red is a limited edition timepiece made from Carroll Shelby’s 1967 EXP500 prototype, aka ‘Little Red’.

This exceptional big-block Shelby notchback coupe played a pivotal role in shaping the trajectory of the Ford Mustang and American muscle cars as a whole. Spearheaded by Lee Iacocca, the vehicle eventually served as the blueprint for Ford’s iconic 1968 California Special Mustang, before fading into obscurity and presumed lost or destroyed.

For years, Little Red remained an elusive treasure among collector cars, until an exhaustive investigative effort led by Craig Jackson finally unearthed and restored the vehicle to its former splendor. Salvaged parts from Little Red’s meticulous restoration have now been repurposed to grace the dial of the P51 Little Red timepieces.

With its striking red-and-black color palette, the P51 Little Red exudes undeniable allure on the wrist, while the double calf leather strap paired with a sleek 42 mm cushion case ensures a luxuriously comfortable wear.


Diameter 42,0 mm
Height 13,3 mm
Lug-to-Lug 48,5 mm
Dial Opening Ø: 37,0 mm
Weight: 122g


Caliber STP-12-13 movement
Type Mechanical, self-winding
Frequency 28,800 VPH (4.0 hz)
Power reserve 42 hours
Jewels 36


3 Hands w. small second at 9 o’clock / Power reserve indicator
Skeletonized sub-dial
5 ATM, 50 meters
3 year full warranty


316L Stainless steel
4-Piece case with black PVD coating and stamped sides
Top glass Sapphire Crystal with 3 layers of anti-reflective coating
Closed caseback with laser-engraving and deep etching


Handcrafted metal dial cut directly from ‘Little Red’, 1967 Ford Mustang Shelby GT500 EXP


Black calf leather strap with quick-release system
Width (Lugs) 22,0 mm
Width (Buckle) 20,0 mm
Length 125,0/85,0 mm


I’ve always been asked, ‘What’s your favorite car?’ and I’ve always said, ‘The next one.’

– Carroll Shelby

Two of a kind

Shelby experimental


Little Red stood as a groundbreaking experimental prototype, conceived to explore the possibility of introducing a coupe into Shelby’s esteemed ’67/’68 lineup.

A fusion of innovative engineering and Ford’s renowned technical prowess, this unique vehicle epitomized Shelby’s penchant for pushing the boundaries of automotive design.

Decades later, Little Red remains an icon in American automotive history, a testament to the daring spirit of experimentation that defined its era. Alongside legendary contemporaries like the Ford/Shelby GT40, engineered to dominate the tracks of Le Mans, Little Red stands as a bold symbol of innovation.

Its moniker, “Little Red,” aptly captured both its compact coupe size and vibrant red hue, perhaps subtly nodding to historic rivalries with Ferrari on the iconic Le Mans circuits.

A compelling anecdote from Car & Driver journalist Charles Fox further immortalizes the legend of Little Red. Recounting his thrilling drive on California’s Highway 60 in 1968, Fox found himself pursued by a fleet of overheating county police cars as he pushed the vehicle to speeds nearing 140 mph. Upon apprehending him, the officers were left bewildered, eager to inspect the marvel beneath Little Red’s hood that had left them in awe.

Lost and found

Tornado Alley


Little Red stands as a testament to an era of unparalleled innovation in American automotive craftsmanship and holds a cherished place in the annals of Mustang lore, thanks to the unwavering dedication of a Shelby team committed to pushing the boundaries of design and performance.

For over fifty years, it was widely believed that Little Red had met the fate typical of prototype vehicles – consigned to the unforgiving jaws of the crusher.

However, for Craig Jackson, a passionate car enthusiast and CEO of Barrett-Jackson Auction Company, the quest to locate Little Red transcended mere curiosity; it became a deeply personal mission. With a team assembled specifically for this purpose, Jackson embarked on a relentless pursuit, culminating in the discovery of Little Red on March 3rd, 2018, nestled in the heart of “Tornado Alley” in rural North Texas.

Determined to restore this automotive icon to its former glory, Jackson embarked on an arduous journey spanning nearly two years, enlisting the expertise of numerous specialists and mechanics. While some exterior components required replacement or enhancement during the restoration process, this endeavor liberated original parts, destined to find new life adorning the dials of the P51 Little Red timepieces.

American automotive history

On your wrist


Capturing the essence of one of the most legendary Mustangs in a timepiece posed a thrilling challenge.

Our vision was to craft a contemporary iteration of the P51 watch that would resonate deeply with Mustang aficionados, brimming with nuanced nods to the iconic Little Red.

From the very first strokes of design, we meticulously infused the watch with an array of subtle references to Little Red’s storied legacy. Utilizing salvaged sheet metal from the car’s body, we artfully integrated its distinctive features into the timepiece.

Every detail tells a story: the crown echoes the hubcaps, the strap stitching mirrors the seat design, and the front and tail lights are delicately etched onto the watch case, ensuring that the spirit of Little Red lives on in every glance.

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