Limited to 658 pieces

Made from a 1960s Ford Mustang.

Limited to 658 pieces
9,995.00 $
Limited to 658 pieces

Made from a 1960s Ford Mustang.

9,995.00 $

A cool classic reimagined

From materials to design, the P51 is a faithful tribute to one of the greatest American muscle cars ever made.

The “P51” designation traces its origins back to the history of the Ford Mustang, whose lead designer, John Najjar, was also an avid aviation enthusiast. The name was born after he compared the sleek profile of the new sports car to the P-51 Mustang fighter plane.

Each P51 features the VIN and production year of the recycled vehicle at 10 o’clock, while the accompanying storycard includes an in-depth history of the specific car from which your watch is made. Each dial is unique, with its own marks and imperfections, which means that no two P51s will ever look exactly alike.

On the wrist, the P51 combines bold looks with superior comfort thanks to the short lugs and flexible double calf leather strap. In 2016, the P51 Collection made the Wall Street Journal’s Top 5 list of watches under $5000.

Technical Specifications
  • Diameter 44mm
  • Height 10.8mm
  • Opening diameter 38mm
  • Weight 125g
  • 3 Hands / Date / Power Reserve
  • Skeleton and orange printed hands
  • Black PVD & stainless steel case
  • Stainless steel bezel
  • Black inner dials
  • 3 years full warranty
  • 3 ATM, 30 meters
  • Reference Miyota cal. 9130 movement with rotor decoration
  • Type Mechanical, self-winding
  • Frequency 28,800 VPH (4.0 hz)
  • Power reserve +48 hours
  • Jewels 26
  • Case 316L Stainless steel
  • Top glass Sapphire Crystal with anti-reflective coating
  • Caseback glass Mineral Crystal

Handcrafted metal dial made from a recycled Mustang. Each dial is coated with a clear layer of lacquer ensuring that the patina does not „spread“ to other parts of the watch.

  • Strap Width 24 mm
  • Double black calf leather strap with quick-release system.
First we recover

A pure ‘60s American icon

In 1964, Ford launched a model that would kickstart a new era of American sports cars: the Mustang. Despite acquiring a reputation as the original “muscle car”, the Mustang didn´t start out as one. Lee Iacocca, Vice President of Ford at the time, wanted to offer mainstream American consumers a car that weighed less than 2500 lbs for under $2500. The very same day the Mustang was launched, Ford dealerships sold a record 22.000 vehicles, rising to over 400.000 in the first year of production and sealing the Mustang’s reputation as an instant and indisputable success.

In 1967, the Mustang underwent a major facelift. The result was the new ´67 Fastback, regarded by many as one of the best-looking American sports cars ever made. And if the legacy of cool was not already apparent to everyone, the deal was sealed in 1968 with the release of the iconic film “Bullitt”, which featured Steve McQueen blazing a ´68 Fastback around the streep streets of San Francisco.

Following a tumultuous period that saw numerous radical changes to the design during the 70s, 80s and 90s, Ford eventually returned to the roots of the original vehicle in 2005. The fifth generation Mustang, designed by Sid Ramnarace, was a clear tribute to the original 60s model, and with more than 10 million Mustangs produced since its 1964 launch, it is now the best-selling sports car of all time.

Then we recycle

Exposing metal – raw and real

Because of the huge number of Mustangs produced, many of them are now either beyond repair or only good for salvage. Our mission with the P51 Collection is to hunt down these vehicles and recycle their components to use in our timepieces. We aim to recycle the exterior parts and incorporate them in the dial with as little alteration as possible, to preserve the unique patina and raw esthetic that characterizes the P51 Collection.

Once we’ve got hold of the parts, the next stage is to stamp them out into P51 dials. The number of dials we can get from each car varies greatly depending on the amount and condition of available parts, which means the patina on each dial is visibly unique. After removing any residual paint or primer to expose the bare metal, we carefully apply a thin layer of transparent lacquer to produce a completely flat surface and create a vacuum, which puts a stop to any creeping oxidation.


Finally, and usually with only the Vehicle Identification Number (VIN) to go on, we start tracking down as much history and information on the previous owners as we can. This serious detective work can often be quite time consuming, but we love it because it really adds context and value to each watch (not to mention the amazing people we meet along the way). Simply scan the NFC STORYCARD included in your P51 gift box to discover the full backstory of the car that became your watch.


Every detail says Mustang

The P51 doesn’t just feature a piece of a Mustang, it also captures the very essence of generations of Mustang vehicles. While the recycled dial is the undisputed star of the show, there are plenty of other references to the car’s design – both subtle and not-so-subtle – built into every aspect of the P51.

The bold cushion case echoes the Mustang’s rear silhouette, complete with sequential tail lights laser-engraved on the side. The custom rotor on top of the sturdy Miyota cal. 9130 is decorated to resemble the hubcaps from the original 1964 model, while the easy-to-use crown is directly inspired by the gas cap on the Mustang GT350.

On the dial side, the 40-hour (minimum) power reserve masquerades as a fuel gauge, albeit with the F and E switched over. The date at 6 o’clock mimics the vehicle’s odometer, and the time-telling center dial and hands take their vintage form from the speedometer on the original 1960s Mustang.